WEDNESDAY, MARCH 30 

Public Event:  Dick Martin

From P. T. Barnum to Donald Trump: An Ethical Appraisal of Public Relations
6:30-8:00pm, 151 E. 25^th Street (Newman Conference Center), Room 750

Are ethics and public relations mutually exclusive, like ethical embezzlement? Popular conceptions of public relations range from the relatively benign, as in ginning up publicity, to the more nefarious, as in sowing doubt and spreading misinformation. In that view, on a good day, public relations is frivolous; on a bad day, evil. A long line of social critics, philosophers, and ordinary citizens see more bad days than good. In fact, a recent survey shows most Americans consider PR practitioners “smart, friendly liars.” That’s the issue we will address as we examine public relations from the happy hokum of a P. T. Barnum to the hollow bombast of a Donald Trump and points in between. Along the way, we’ll examine the practice through the intellects of great thinkers from Aristotle, Immanuel Kant, and John Mill to John Rawls, Alasdair Macintyre, and Carol Gilligan. PR doesn’t have to be the shortest four-letter word in the dictionary.

Dick Martin writes about public relations and marketing. Most recently he co-authored (with Donald K. Wright) Public Relations Ethics: How To Practice PR Without Losing Your Soul. He has written four other books and numerous articles, and he conducts popular workshops on public relations ethics. From 1997 to 2003, he was Chairman of the AT&T Foundation and Executive Vice President responsible for the company’s public relations, employee communications, and brand management.

This event is co-sponsored by Corporate Communication International at Baruch College/CUNY and the Robert Zicklin Center for Corporate Integrity. Register: cci@corporatecomm.org

THURSDAY, MARCH 31 

Public Event:  Andrew Crane

Understanding forced labor in domestic supply chains:  the role of complexity, coordination and capacity
12:30-1:45pm in 14-240

The Delta Research Seminar Series of the Narendra Paul Loomba Department of Management will host Andrew Crane, the George R. Gardiner Professor of Business Ethics and Director of the Centre of Excellence in Responsible Business at the Schulich School of Business. Over the past decade Professor Crane has been at the forefront of efforts to integrate social, ethical, and environmental issues into global management research and education. At Schulich, he launched the required MBA course on Managing for Value Creation, a unique course fusing stakeholder thinking with management strategy. He currently teaches a new course on Managing Ethics and Social Responsibility and heads up the Business and Sustainability MBA specialization. He was previously the founding Director of the UK’s first MBA in CSR, and he has worked with British Foreign and Commonwealth Office and the British Council India on developing education in responsible business for emerging economy managers.

Writing Center Workshop for Students:  Ethical Writing and Source Use

12:30-2:00pm in NVC 8-190

In “Ethical Writing and Source Use,” students will learn how to establish authority as a writer and gain the trust of readers through citation and accurate representation of others’ ideas. Interested students should visit the Writing Center’s website or our front desk in NVC 8-185 to sign up.

Classroom Presentation: Jyarland Daniels

Race and the Media: Getting Beyond the ‘What” to Understand the ‘Why’”

2:30pm and 5:50pm

Jyarland Daniels will speak with two sections of Professor Sarah Bishop’s COM 3079 class (Gender, Ethnicity, and Race in Communication). A Race and Equity Communications Consultant, Jyarland Daniels, MBA, JD, recently was the Director of Marketing and Communications at Race Forward, The Center for Racial Justice Innovation. Previously, she was the Executive Director of The Metropolitan Detroit Truth & Reconciliation Commission on Racial Inequality, where she led a community-based effort to conduct an analysis of structural and institutional racism in metropolitan Detroit. A 2012 graduate of Wayne State University Law School, Ms. Daniels chose law in order to pursue justice, equality, and to be a voice for those facing discrimination on the basis of race, gender, sexual orientation, and/or economic class. Ms. Daniels, who has an MBA from the University of Michigan, has been a successful manager in corporate America, utilizing her talents in communication, team building, and project management.

Post-Ethics-Week Event

TUESDAY, APRIL 5

Public Event:  Jason DeSena Trennert

My Side of the Street: Why Wolves, Flash Boys, Quants, and Masters of the Universe Don’t Represent the Real Wall Street

151 E. 25^th Street (Newman Conference Center), Room 750

• 12:00 pm – Registration and Lunch Networking Reception
• 12:45 pm – Presentation

Join the Robert Zicklin Center for Corporate Integrity as we welcome financial thought leader Jason DeSena Trennert, who will discuss his recent book, My Side of the Street: Why Wolves, Flash Boys, Quants, and Masters of the Universe Don’t Represent the Real Wall Street (St. Martin’s Press, 2015). Part memoir, part love letter to an institution popularly viewed as a necessary (or as just plain) evil, My Side of the Street delivers a  defense of the investment banking industry critiqued by Michael Lewis and others, illuminating the ethical and decent majority who take the subway, worry about mortgages, and keep the entire enterprise on its feet. Introducing the general reader to captains of finance, famous on The Street but invisible to outsiders, Mr. Trennert reveals the absurdity and unbridled joy of big business-a comic tale of unlikely success in America’s most notorious industry.

Jason DeSena Trennert is the Managing Partner of Strategas Research Partners LLC and the Chairman and Chief Executive Officer of the firm’s broker-dealer subsidiary, Strategas Securities, LLC. In addition, as Chief Investment Strategist, Mr. Trennert is known as one of Wall Street’s top thought leaders on the subject of markets and economic policy. His research pieces are read by leading institutional investors and corporate executives across the globe. He has an MBA from The Wharton School at the University of Pennsylvania and BS in International Economics from Georgetown University.

Register (limited to Baruch College students, faculty, staff, and alumni):  online, by phone (646-312-3231), or via email to matthew.lepere@baruch.cuny.edu

Ethics Week is generously supported by the Charles Dreifus
Ethics-Across-the-Curriculum Initiative.

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Some background information about

Ethics Week at Baruch College

Ethics Week was the idea of Prof. Roslyn Bernstein (English), who suggested at the concluding session of the Spring 2003 Seminar, “Ethics Across and Beyond the Curriculum,” that the college set aside one week during which members of the faculty would be encouraged to discuss ethical issues specific to their subjects/disciplines in their classrooms, and departments or programs would invite outside speakers for public presentations.

Ethics Week is organized by Associate Provost Dennis Slavin (646-660-6504).

See webpages from Ethics Week 2004, Ethics Week 2005, Ethics Week 2006, Ethics Week 2007, Ethics Week 2008, Ethics Week 2009, Ethics Week 2010 Ethics Week 2011 Ethics Week 2012, Ethics Week 2013, Ethics Week 2014 and Ethics Week 2015. See videos of some of the events of Ethics Week 2006.