Mitsui Virtual Forum: “Redefining Relevance in the Covid-19 Environment”

October 19, 2020

From:  Terrence F. Martell, Director, Weissman Center For International Business

 The Weissman Center for International Business presents MITSUI & Co. (U.S.A.) “Your Global Business Partner®” No. CXLVIII Mitsui USA Virtual Forum Presentation

“Redefining Relevance in the Covid-19 Environment” with speaker Andrea Coville, CEO, Brodeur Partners.

The event will take place on Thursday, October 22, from 12:30 pm – 1:30 pm.

Register in advance for this meeting:

https://baruch.zoom.us/meeting/register/tZIodeCqqT8rGtc_c5dpjgDqpqB7LAFjnEv1

After registering, you will receive a confirmation email containing information about joining the meeting

The Mitsui USA Forum series features prominent speakers discussing timely topics related to international business.

About this Presentation

Andrea “Andy” Coville is CEO of Brodeur Partners, a multinational strategic communications company. She will discuss the findings of a broad scale survey Brodeur recently conducted that reflects the sharp contrast of attitudes of the American public now vs. when the baseline survey was conducted in 2012. There are a number of areas that are disturbing based on the survey findings, but there are also significant signs for optimism. Ms. Coville will discuss the findings in detail and will explain their relevance to individuals, companies and brands. She will detail the impact that Covid-19, racial strife and political divides have had on all Americans. The session will provide a valuable perspective on the current mindset of Americans and will offer the opportunity to have a highly interactive exchange of ideas and points of view.

Terrence F. Martell

Director, Weissman Center For International Business

Saxe Distinguished Professor of Finance

646-312-2075

Terrence.Martell@baruch.cuny.edu